Joel's Blog

       If you have used any type of social media in the the last year and a half I am sure you have seen at least one Dr.Squatch ad. When I saw one of the instructions for this assignment was to find at least three comments on the business of choice's social media account, I knew I had to do Dr.Squatch since they respond very often to people on their posts. I was interested in their soaps because a friend of mine said they loved the soap, but it came with one caveat that I will touch on later in this blog.        So what makes Dr.Squatch soap so special? What kind of value do they offer to their customers? Well, Dr.Squatch is all about making natural soaps for men that smell great and don't having any harsh chemicals in them like a standard bar of soap. Dr. Squatch was founded in 2013 by Jack Haldrup, and the company has now sold millions of soap bars in the United States.  Here's a short video from them that was shown in the last Super Bowl. When I go to the official Dr.S

In the beginning, I was having a little bit of hard time trying to find an interesting article to write this blog on. That was until I came across this  article  on Adweek talking about Starbucks. This article got my attention because Starbucks is celebrating in a new campaign for their 50th anniversary  under the tagline "Possible is just the beginning". The main points of this article and another directly linked to this article are: Sales plummeted for Starbucks once the pandemic hit and society shut down. Their total revenue dropped about 11%, about $23.5 billion, and they were unsure if people would ever return to their pre-covid-19 routines. Their China stores helped them adapt to the pandemic because the China stores were shutdown before any of the stores in the United States. This helped them find new ways to sell their products when it hit the U.S. The value proposition of Starbucks has always been human interaction. People go to Starbucks for a little bit of conversa